Messen im Wandel : Messemarketing im 21. Jahrhundert
Hermann Fuchslocher; Harald Hochheimer
| Year of publication: |
2000
|
|---|---|
| Authors: | Fuchslocher, Hermann ; Hochheimer, Harald |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Messe <Wirtschaft> | Marketing | Messemarketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 200 S Ill., graph. Darst 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 195 - 197 |
| ISBN: | 978-3-322-82253-6 ; 3-409-11479-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001409076