Metamorphic Transformation : Critically Understanding Artificial Intelligence in Marketing

Recent advances in artificial intelligence (AI) have growing avid interest from corporate sector, public sector and world governments across the globe, as they foresee increasing likelihood of bulk produced consumer product machinery with super humanlike intelligence a reality in near times. In this research paper, we have tried to assimilate, gather different facts pertaining to different markets from various identifiable and valid sources. We have mainly used exploratory research to understand how artificial intelligence can and shall affect lives of human beings. Different areas such as consumer goods, healthcare, security systems, smart devices financial services, healthcare services, social media marketing etc. were explored for facts and details. We concluded that artificial intelligence is here to stay and make a considerable difference in human lives forever