Paradox of nudge theory : a novel out of the box solution
Year of publication: |
2019
|
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Authors: | Bhattacharjee, Sandeep |
Published in: |
Manthan : journal of commerce and management. - Delhi : Journal Press India, ISSN 2347-4440, ZDB-ID 2802084-4. - Vol. 6.2019, 2, p. 25-36
|
Subject: | Nudge theory | Decision making | Alternatives | Marketing | Entscheidung | Decision | Entscheidungstheorie | Decision theory | Verhaltensökonomik | Behavioral economics | USA | United States | Social Marketing | Social marketing | Theorie | Theory |
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