Metaverse in services marketing : an overview and future research directions
Dogan Gursoy, Lu Lu, Robin Nunkoo and Demi Deng
| Year of publication: |
2023
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|---|---|
| Authors: | Gursoy, Dogan ; Lu, Lu ; Nunkoo, Robin ; Deng, Demi |
| Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 43.2023, 15/16, p. 1140-1172
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| Subject: | confusion | decision making | engagement | experience | information search | Metaverse | service industry | services marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2023.2252750 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014422598