Metaverse technologies in product management, branding and communications : virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface
Year of publication: |
2023
|
---|---|
Authors: | Kshetri, Nir |
Published in: |
Central European Management Journal. - [Leeds, England] : Emerald Publishing Limited, ISSN 2658-2430, ZDB-ID 3072761-3. - Vol. 31.2023, 4, p. 511-521
|
Subject: | Augmented reality | Metaverse | Virtual reality | Virtuelle Realität | Künstliche Intelligenz | Artificial intelligence | Markenführung | Brand management | Social Web | Social web |
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