It's all part of the customer journey : the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers
Year of publication: |
2022
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Authors: | Ameen, Nisreen ; Hwa, Jacky Cheah Jun ; Kumar, Satish |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 11, p. 2110-2129
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Subject: | artificial intelligence | augmented reality | chatbot | Generation Z | self-esteem | social media | Social Web | Social web | Künstliche Intelligenz | Artificial intelligence | Virales Marketing | Viral marketing | Virtuelle Realität | Virtual reality |
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