Methoden der Conjointanalyse in der Marktforschungs- und Marketingpraxis
Year of publication: |
1999
|
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Authors: | Baier, Daniel |
Published in: |
Mathematische Methoden der Wirtschaftswissenschaften : Festschrift für Otto Opitz. - Heidelberg : Physica-Verl., ISBN 3-7908-1208-0. - 1999, p. 197-206
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Subject: | Conjoint-Analyse | Conjoint analysis | Marktforschung | Market research | Theorie | Theory |
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