Methoden der Erfolgsmessung von Kommunikation
Victor Porák; Christian Fieseler; Christian Hoffmann
| Year of publication: |
2007
|
|---|---|
| Authors: | Porak, Victor ; Fieseler, Christian ; Hoffmann, Christian |
| Published in: |
Handbuch Unternehmenskommunikation. - Wiesbaden : Gabler, ISBN 3-409-14344-0. - 2007, p. 535-556
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication | Performance-Messung | Performance measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003441379