Methoden zur Messung der Bedeutung von Produktmerkmalen
Year of publication: |
1985
|
---|---|
Authors: | Grunert, Klaus G. |
Published in: |
Jahrbuch der Absatz- und Verbrauchsforschung. - Berlin : Duncker & Humblot, ISSN 0021-3985, ZDB-ID 2488-0. - Vol. 31.1985, 2, p. 167-187
|
Subject: | Werbung | Produktgestaltung |
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