Methodische Entwicklung eines mikrogeographischen Marktsegmentierungssystems unter Verwendung von konventionellen und Fuzzy-Klassifikationsverfahren
von Christoph Sandbrink
| Year of publication: |
1997
|
|---|---|
| Authors: | Sandbrink, Christoph |
| Subject: | Marktsegmentierung | Market segmentation | Humangeographie | Human geography | Fuzzy-Set-Theorie | Fuzzy sets | Versicherungsmarkt | Insurance market | Finanzdienstleistung | Financial services | Theorie | Theory | Wohnstandort | Residential location |
| Extent: | XI, 301 S graph. Darst. 30 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | Jena, Univ., Diss., 1997 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000648553