Methodological considerations in cross-national consumer research
Year of publication: |
1976
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Authors: | Green, Robert T. ; White, Philip D. |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 7.1976, 2, p. 81-87
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Subject: | Verbraucher |
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