Methodology for planning a successful store flyer campaign based on a case study from a Czech retail market
Vladimíra Kučerová, Jaroslav Zeman
| Year of publication: |
2018
|
|---|---|
| Authors: | Kučerová, Vladimíra ; Zeman, Jaroslav |
| Published in: |
Oeconomia Copernicana. - Olsztyn, Poland : Institute of Economic Research, ISSN 2353-1827, ZDB-ID 2754520-9. - Vol. 9.2018, 4, p. 755-779
|
| Subject: | store flyer | price elasticity of demand | grocery | retail | flyer campaign goals | Einzelhandel | Retail trade | Preiselastizität | Price elasticity | Lebensmitteleinzelhandel | Food retailing | Tschechien | Czech Republic | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.24136/oc.2018.037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012230274