Micro-marketing healthier choices : effects of personalized ordering suggestions on restaurant purchases
Kelly Bedard; Peter Kuhn
| Year of publication: |
2015
|
|---|---|
| Authors: | Bedard, Kelly ; Kuhn, Peter Joseph |
| Published in: |
Journal of health economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6296, ZDB-ID 625797-5. - Vol. 39.2015, p. 106-122
|
| Subject: | Restaurant | Fast food | Marketing | Obesity | Calories | Fat | Gastronomie | Restaurant industry | Ernährungsverhalten | Eating habit | Konsumentenverhalten | Consumer behaviour | Körpergewicht | Body weight | Fast Food | Gesundheitsrisiko | Health risk | Schnellgastronomie | Fast-food industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011281929