Microblogging (Weibo) and environmental nonprofit organizations in China : the case of urban air pollution monitoring campaign
Year of publication: |
2015
|
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Authors: | Ma, Liang ; Zhang, Zhibin |
Published in: |
Cases on strategic social media utilization in the nonprofit sector. - Hershey, Pa. : Information Science Reference, ISBN 978-1-4666-8188-0. - 2015, p. 94-121
|
Subject: | Wuhan | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Nonprofit-Organisation | Nonprofit organization | Umweltorganisation | Environmental organization | Luftverschmutzung | Air pollution | Umweltbewertung | Environmental valuation | China |
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