Millenials' employer brand perception in a German retail context
Krummel Daniel, Siegfried Patrick, Michel Alex
| Year of publication: |
2021
|
|---|---|
| Authors: | Krummel, Daniel ; Siegfried, Patrick ; Michel, Alex |
| Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2021, 2, p. 114-136
|
| Subject: | Employer Branding | Generation Y | Millenials | Employer Attractiveness Factors | Retailing | Personalmarketing | HR marketing | Einzelhandel | Retail trade | Deutschland | Germany | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012601979