The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"
Mark Tadajewski (Durham Business School, Durham University, Durham, UK)
| Year of publication: |
2015
|
|---|---|
| Authors: | Tadajewski, Mark |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 7.2015, 3, p. 407-422
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| Subject: | Biography | History of marketing thought | History of selling | Ökonomische Ideengeschichte | History of economic thought | Geschichte | History | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Großbritannien | United Kingdom | Vertrauen | Confidence | Wirtschaftsgeschichte | Economic history | Unternehmensgeschichte | Business history |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHRM-04-2015-0012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011443094