Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers
Lisa Johnson with Cheri Hanson
| Year of publication: |
2006
|
|---|---|
| Authors: | Johnson, Lisa ; Hanson, Cheri |
| Publisher: |
New York, NY [u.a.] : Free Press |
| Subject: | Marketing | Verbraucherverhalten | Generation | Geschichte <1961-1981> | Jahrgang | Entwicklung | Consumer behavior | Generation X | Generation Y |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 277 S. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 978-0-7432-7750-1 ; 0-7432-7750-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004893192