Mindful consumption : three consumer segment views
Year of publication: |
2020
|
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Authors: | Milne, George R. ; Ordenes, Francisco Villarroel ; Kaplan, Begum |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 28.2020, 1, p. 3-10
|
Subject: | Mindful consumption | Mindfulness | Segmentation | Sustainability | Text mining | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Text |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2019.09.003 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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