What consumer complaints should hoteliers prioritize? : analysis of online reviews under different market segments
Year of publication: |
2023
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Authors: | Wu, Jie ; Zhao, Narisa |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 32.2023, 1, p. 1-28
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Subject: | Complaint IPA | Complaint topic severity | market segments | online hotel reviews | text mining | Beschwerdemanagement | Complaint management | Hotellerie | Hotel industry | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Text | Marketingmanagement | Marketing management |
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