It's mine, that's why I speak: Destination brand psychological ownership as a mediator of the link between social media brand engagement and local residents' voice behavior
Year of publication: |
2022
|
---|---|
Authors: | Amani, David |
Published in: |
Cogent Business & Management. - ISSN 2331-1975. - Vol. 9.2022, 1, p. 1-23
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | destination brand psychological ownership | local residents | social media brand engagement | tourist destinations | voice behavior |
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