Mining brand perceptions from Twitter social networks
Year of publication: |
May-June 2016
|
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Authors: | Culotta, Aron ; Cutler, Jennifer |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 3, p. 343-362
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Subject: | social media | brand image | market structure | Twitter | attribute ratings | perceptual maps | big data | data mining | social networks | Data Mining | Data mining | Soziales Netzwerk | Social network | Markenimage | Brand image | Social Web | Social web |
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