Mining purchasing decision rules from service encounter data of retail chain stores
Fu-Ren Lin; Rung-Wei Po; Claudia Valeria Cruz Orellan
| Year of publication: |
2011
|
|---|---|
| Authors: | Lin, Fu-ren ; Po, Rung-wei ; Orellan, Claudia Valeria Cruz |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 9.2011, 2, p. 193-221
|
| Subject: | Verkaufspersonal | Salespeople | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Entscheidungsbaum | Decision tree | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009129713