(Mis)trust in marketing: a reflection on consumers' attitudes and perceptions
Year of publication: |
2008
|
---|---|
Authors: | Pereira Heath, M. Teresa ; Heath, Matthew |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 9/10, p. 1025-1039
|
Subject: | Marketingmanagement | Marketing management | Vertrauen | Confidence | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
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