Misplaced marketing – A best buy in advertising: schools selling students as media audiences
Year of publication: |
1999
|
---|---|
Authors: | Curran, Catharine M. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 16.1999, 6, p. 534-536
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Children | Schools | Ethics |
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