Mitigating risk in ecommerce transactions : perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention
Andrew J. Flanagin; Miriam J. Metzger; Rebekah Pure; Alex Markov; Ethan Hartsell
| Year of publication: |
2014
|
|---|---|
| Authors: | Flanagin, Andrew J. ; Metzger, Miriam J. ; Pure, Rebekah ; Markov, Alex ; Hartsell, Ethan |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 14.2014, 1, p. 1-23
|
| Subject: | Ecommerce | Credibility | User-generated content | Amazon | Product ratings | Electronic word of mouth | Information credibility | Purchase intention | Product quality | User ratings | Produktqualität | Virales Marketing | Viral marketing | Glaubwürdigkeit | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Social Web | Social web |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362466