Mix or Match? Consumer Spending Decisions in Conditional Promotions
Year of publication: |
2020
|
---|---|
Authors: | Sokolova, Tatiana |
Other Persons: | Li, Yi (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Privater Konsum | Private consumption | Konsumentenverhalten | Consumer behaviour | Matching |
Extent: | 1 Online-Ressource (30 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Psychology, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 1, 2018 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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