Mobile ad fraud : empirical patterns in publisher and advertising campaign data
Year of publication: |
2024
|
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Authors: | Liang, Yitian ; Chen, Xinlei ; Chen, Yuxin ; Xiao, Ping ; Zhang, Jinglong |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 41.2024, 2, p. 265-281
|
Subject: | Ad fraud | Advertising | Media market | Vertical contract | Werbung | Betrug | Fraud | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Vertikale Integration | Vertical integration |
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