Mobile advertising: The influence of emotional attachment to mobile devices on consumer receptiveness
| Year of publication: |
2009
|
|---|---|
| Authors: | Kolsaker, Ailsa ; Drakatos, Nikolaos |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 15.2009, 4, p. 267-280
|