Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Year of publication: |
2009
|
---|---|
Authors: | Kolsaker, Alisa ; Drakatos, Nikolaos |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 15.2009, 4, p. 267-280
|
Subject: | Werbung | Advertising | Werbeträger | Advertising media | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Großbritannien | United Kingdom |
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