When location and content matter : effects of mobile messages on intention to redeem
Year of publication: |
2017
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Authors: | Beeck, Ines ; Toporowski, Waldemar |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 7/8, p. 826-843
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Subject: | Location-based services | Contextual marketing | Intention to redeem coupons | Mobile messages | Mobile targeting | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business |
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