Mobile banking service quality and customer relationships
Year of publication: |
2017
|
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Authors: | Arcand, Manon ; Tep, Sandrine Prom ; Brun, Isabelle ; Rajaobelina, Lova |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 7, p. 1066-1087
|
Subject: | Satisfaction | Relationship quality | Trust | Commitment | Bank marketing | Mobile service quality | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Electronic Banking | Electronic banking | Bankgeschäft | Banking services | Vertrauen | Confidence |
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