Towards a better understanding of mobile banking : the impact of customer experience on trust and commitment
Lova Rajaobelina, Isabelle Brun, Sandrine Prom Tep, Manon Arcand
| Year of publication: |
December 2018
|
|---|---|
| Authors: | Rajaobelina, Lova ; Brun, Isabelle ; Tep, Sandrine Prom ; Arcand, Manon |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 23.2018, 3/4, p. 141-152
|
| Subject: | Customer experience | Trust | Commitment | Mobile services | M-banking | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Kundenzufriedenheit | Customer satisfaction | Mobiltelefon | Mobile phone |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-018-0051-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011975268