Mobile Marketing : direkter Kundenkontakt über das Handy
von Heinrich Holland und Kristin Bammel
| Year of publication: |
2006
|
|---|---|
| Authors: | Holland, Heinrich ; Bammel, Kristin |
| Publisher: |
München : Vahlen |
| Subject: | Mobile Business | Mobile business | Direktmarketing | Direct marketing | Marketing | Mobile Telekommunikation | Kundenmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XVI, 166 S. Ill., graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [153] -162 |
| ISBN: | 978-3-8006-3329-6 ; 3-8006-3329-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003333117