Mobile marketing : fundamentals and strategy
Year of publication: |
2011 ; 1. ed.
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Authors: | Varnali, Kaan ; Toker, Aysegul ; Y÷lmaz, Çengiz |
Publisher: |
New York, NY [u.a.] : McGraw-Hill |
Subject: | Kommunikation | Marketing | Management |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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The handbook of strategic public relations & integrated communications
Caywood, Clarke L., (1997)
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Müller, Stefan, (2014)
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Bruhn, Manfred, (1997)
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Mobile marketing : fundamentals and strategy
Varnali, Kaan, (2011)
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Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan, (2012)
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Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan, (2012)
- More ...