Mobile marketing in the retailing environment : current insights and future research avenues
Year of publication: |
2010
|
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Authors: | Shankar, Venkatesh ; Venkatesh, Alladi ; Hofacker, Charles ; Naik, Prasad |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 24.2010, 2, p. 111-120
|
Subject: | Einzelhandel | Retail trade | Mobile Marketing | Mobile marketing | Mobilkommunikation | Mobile communications |
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