Consumer acceptance of mobile marketing communications using the QR code
Jay Sang Ryu and Kenneth Murdock
| Year of publication: |
2013
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|---|---|
| Authors: | Ryu, Jay Sang ; Murdock, Kenneth |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013, 2, p. 111-124
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| Subject: | QR code | mobile marketing | technology acceptance model | uses and gratifications theory | retail marketing | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Marketingmanagement | Marketing management | Mobile Marketing | Mobile marketing | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010257053