Mobile nudging : youth engagement with banking apps
Year of publication: |
March 2016
|
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Authors: | Wijland, Roel ; Hansen, Paul Colin ; Gardezi, Fatima |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 21.2016, 1, p. 51-63
|
Subject: | mobile-banking behavioural economics | nudging | customer engagement | youth marketing | Jugendliche | Youth | Verhaltensökonomik | Behavioral economics | Beziehungsmarketing | Relationship marketing | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour |
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