Mobile Services as a Marketing Tool to Enhance Restaurant Revenue: An Exploratory Study
Year of publication: |
2010
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Authors: | Lee, Seoki ; Hwang, Johye ; Hyun, Martin Yongho |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa : Taylor & Francis, ISSN 1936-8623, ZDB-ID 24937009. - Vol. 19.2010, 5, p. 464-480
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