Mobile services as a marketing tool to enhance restaurant revenue : an exploratory study
Year of publication: |
2010
|
---|---|
Authors: | Lee, Seoki ; Hwang, Johye ; Hyun, Martin Yongho |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 19.2010, 5, p. 464-479
|
Subject: | Gastronomie | Restaurant industry | Dienstleistungsmarketing | Services marketing | Mobile Business | Mobile business | USA | United States |
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