Mobile shopping behaviour : insights into attitudes, shopping process involvement and location
Year of publication: |
2013
|
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Authors: | Holmes, Alistair ; Byrne, Angela ; Rowley, Jennifer |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 1, p. 25-39
|
Subject: | Consumer behaviour | Involvement | Consumer decision making | Smart phones | Mobile shopping | Konsumentenverhalten | Mobiltelefon | Mobile phone | Online-Handel | Online retailing | Einzelhandel | Retail trade | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business |
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