Mobile shopping through applications : understanding application possession and mobile purchase
Mingyung Kim & Jeeyeon Kim & Jeonghye Choi & Minakshi Trivedi
| Year of publication: |
August 2017
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|---|---|
| Authors: | Kim, Mingyung ; Kim, Jeeyeon ; Choi, Jeonghye ; Trivedi, Minakshi |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 39.2017, p. 55-68
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| Subject: | Smartphone | Mobile shopping | Mobile applications | Mobile browsing | Mobile experience | Online experience | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Mobile Anwendung | Mobile application | Mobile Business | Mobile business | Mobilität | Mobility | Online-Handel | Online retailing | Arbeitsmobilität | Labour mobility | Mobile Marketing | Mobile marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2017.02.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011743758