Mobile social media marketing : a new marketing channel among digital natives in higher education?
Year of publication: |
2022
|
---|---|
Authors: | Wong, Lai-Wan ; Tan, Garry Wei-Han ; Hew, Jun-Jie ; Ooi, Keng-Boon ; Leong, Lai-Ying |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 32.2022, 1, p. 113-137
|
Subject: | mobile marketing | Social media marketing | social networking sites | Structural Equation Modelling | young consumers | Online-Marketing | Internet marketing | Social Web | Social web | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour |
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