Mobile Strategy : Marken- und Unternehmensführung im Angesicht des Mobile Tsunami
Mark Wächter
| Year of publication: |
2016
|
|---|---|
| Authors: | Wächter, Mark |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Mobile Marketing | Mobile marketing | Strategisches Management | Strategic management | Mobiles Endgerät | Online-Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XXV, 237 Seiten Illustrationen 240 mm x 168 mm, 0 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben 201601 |
| ISBN: | 978-3-658-06010-7 ; 3-658-06010-7 ; 978-3-658-06011-4 |
| Other identifiers: | 10.1007/978-3-658-06011-4 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014011152