Mobilizing suppliers when starting up a new business venture
Year of publication: |
2021
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Authors: | La Rocca, Antonella ; Snehota, Ivan |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 93.2021, p. 401-412
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Subject: | Customer attractiveness | New ventures | Supplier mobilization | Supplier relationships | Lieferantenmanagement | Supplier relationship management | Unternehmensgründung | Business start-up | Lieferkette | Supply chain | Mobilkommunikation | Mobile communications | Lieferantenbewertung | Supplier evaluation | Entrepreneurship | Entrepreneurship approach | Risikokapital | Venture capital |
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