Model for measuring customer loyalty towards a service provider
Year of publication: |
December 2015
|
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Authors: | Skačkauskienė, Ilona ; Vilkaitė-Vaitonė, Neringa ; Vojtovic, Sergej |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 16.2015, 6, p. 1185-1200
|
Subject: | customer loyalty | measurement of customer loyalty | service loyalty | service business | purchase value | purchase frequency | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Kundenbindung | Customer retention |
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