Modeling a city's branding tools : the case of Istanbul
Year of publication: |
2017
|
---|---|
Authors: | Oğuztimur, Senay |
Published in: |
Advancing insights on brand management. - Rijeka, Croatia : InTech, ISBN 978-953-51-3598-2. - 2017, p. 143-156
|
Subject: | Stadtmarketing | City marketing | Markenführung | Brand management | Türkei | Turkey |
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