Modeling CLV: A test of competing models in the insurance industry
Year of publication: |
2007
|
---|---|
Authors: | Donkers, Bas ; Verhoef, Peter ; Jong, Martijn |
Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 5.2007, 2, p. 163-190
|
Publisher: |
Springer |
Subject: | Customer lifetime value | CLV-models | Forecasting | Database marketing |
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