Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Year of publication: |
2024
|
---|---|
Authors: | Nkwei, Emile Saker ; Roberts-Lombard, Mornay ; Maduku, Daniel K. |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 36.2024, 3, p. 322-346
|
Subject: | brand loyalty | condom use | Expectancy confirmation theory | HIV prevention | social marketing | Südafrika | South Africa | AIDS | Social Marketing | Social marketing | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
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