Modeling Consumer Learning from Online Product Reviews
Year of publication: |
2014
|
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Authors: | Zhao, Yi |
Other Persons: | Yang, Sha (contributor) ; Narayan, Vishal (contributor) ; Zhao, Ying (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Internet | Virales Marketing | Viral marketing | Produkttest | Product testing | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Vol. 32, No. 1, 2013 In: pp. 153-169 In: DOI: 10.1287/mksc.1120.0755 Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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