Modeling credit card share of wallet : solving the incomplete information problem
Yuxin Chen and Joel H. Steckel
| Year of publication: |
2012
|
|---|---|
| Authors: | Chen, Yuxin ; Steckel, Joel H. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 5, p. 655-669
|
| Subject: | Finanzdienstleistung | Financial services | Unvollkommene Information | Incomplete information | Bayes-Statistik | Bayesian inference |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009659298